After a long build up of negotiations, discussion and debate, Pittsboro and Sanford are uniting their water utilities under a new name: TriRiver Water.
The rebranding, which will start in July, will replace City of Sanford and Town of Pittsboro markings on communications, uniforms, vehicles and equipment associated with the water company. TriRiver Water will have its own staff and website.
The name honors where the Haw, Deep and Cape Rivers come together in the Cape Fear Basin.
“TriRiver Water not only symbolizes our commitment to the health and sustainability of the three rivers in our region,” said Sanford Mayor Sanford Mayor Rebecca Wyhof Salmon in a press release announcing the new company. “It also embodies our dedication to providing high quality water and wastewater services to all of our customers, regardless of their location.”
She also acknowledged that TriRiver will have accountability to residents of Pittsboro as well as Sanford. TriRiver takes over responsibility for Pittsboro’s drinking water as well as wastewater and related infrastructure.
“Reliable access to safe, clean water is important to the health and success of all communities in our region,” Salmon said. “Our goal for TriRiver Water is to meet the growing demand for water and wastewater services in a practical and sustainable way.”