CN+R adds ‘chatham brew,’ 411 publications

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The Chatham News + Record has created two brand new ways for readers and residents to be informed about life in Chatham County.

The debut issue of “chatham brew,” a weekly e-newsletter, was emailed to registered users of the newspaper’s website, chathamnewsrecord.com, on Monday. It’s a free product created to help serve as a bridge between weekly publication dates of the News + Record and will include both a look back at that current week’s edition of the newspaper and a peek at stories being developed for the coming week, plus additional community information and links.

“We know that some people prefer a quick read delivered directly to their inboxes,” said Alexis Allston, a recent graduate of UNC-Chapel Hill’s School of Media and Journalism who has developed “chatham brew” with News + Record Publisher Bill Horner III. “That’s why we’ve created the chatham brew — an email newsletter that will tell you everything you need to know in less than 10 minutes, every Monday.”

To sign up to receive chatham brew, see the link on the News + Record’s Facebook page at https://www.facebook.com/ChathamNR/ or send an email message to news@chathamnr.com.

Meanwhile, the News + Record’s first specialty publication — Chatham 411 — is nearing completion. The magazine-style publication, created in partnership with the Chatham County Economic Development Corporation, will serve as a community almanac with sections on the arts, business, education, government, services, homes, recreation, seniors, wellness and more.

“This is going to be Chatham County’s go-to resource guide if you need to find critical information fast,” said Horner. “There’s no other single-source place to go to get this kind of content, and we’re delighted that Alyssa Byrd and the EDC are working with us on this project.”

A total of 10,000 copies of Chatham 411 — a higher total than any other publication produced or distributed in the county — will be delivered to News + Record readers and placed in public spaces throughout Chatham and replenished throughout the year. The magazine is being produced and designed by Pittsboro writer and designer Chip Pate, who, along with Horner, created a similar successful publication in Lee County in 2015. Publication is scheduled for early fall.

Chatham 411 — a 10-inch by 10-inch publication with a glossy cover and heavy-stock inside pages — will also be available digitally.

The News & Record’s sales team has been working with business and advertising partners. Horner said most of the magazine’s premium advertising positions have already been sold, but standard advertising spots still remain. Year-long advertising packages begin at just $99.

“We’re used to going to Google.com to find information,” Horner said, “but this will be a finger-tip guide to find out what you need to know faster and more convenient.”

For information about that, or other advertising opportunities, call Horner at (919) 663-3250.